Two_people_laughingBy Emanuele Spies from São Leopoldo, RS, Brasil (;funny!) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)%5D, via Wikimedia Commons

What does this picture have to do with banking at Chase? Look at her laughing. Look at him, so handsome. They are so happy. What makes them so happy? Opening a 2-year flexible rate CD? What is it about me that when I look at one of these ads where the couple is genuinely laughing that I think they must be making fun of someone. Who laughs that hard and isn’t laughing at someone else’s expense I think. Kind of a sick thing to think I suppose. Maybe he farted. No no no, she farted and they are just laugh laugh laughing at the stink and the absurdity of this shared moment. Let’s try to think about something positive they could be laughing about? I got nothing. Maybe there’s a guy who just got struck below the belt with a hammer in front of them. Christ. A psychiatrist would do a number on me, man. With one of those Rorschach tests where you look at the blot of ink and say the first thing that comes to your mind. I always see Butterflies. Maybe I’m not all that crazy after all. The real reason they’re laughing is that someone is paying them. Paying them well I imagine. Paying them to indirectly peddle me something.

Maya Angelou said that “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Point is I guess that’s why these ads have pictures like that. They are trying to get you to emote or at least associate happiness with their product. Whenever I log on to my TD Finance car payment site to pay my bill there is one of these couples laughing in a car.  They never change the picture. The same picture and I always find it ludicrous. They’re not even selling me the car. I already bought the car, I am forking over my $290 monthly finance payment and I have these idiots laughing in my face. I guess this has more to do with website design than actual advertising when I think about it. I mean I know from doing this blog that people are more likely to read my drivel if I have a picture. I mean what does that say about us as discriminating consumers? But it is 100% true. I am so much more likely to read a blog post, visit a site, etc. if the look is right or makes me emote. The best advertisers in any form are the ones who get their voice heard. The same is true with book authors.

There is a trend with author’s successfully self-publishing books right now. What I’ve learned is that the most successful authors are not necessarily the writers of the best books. It has less to do with the actual content of their book and everything to do with their marketing. Getting it into the right hands, creating some publicity stunt in conjunction with the book that latches it onto a media story or a viral post or video. Does that mean the book sucks? No. What it does mean is that there are probably millions of other books out there that are just as good, if not better, that die on the publisher’s floor, or if self-published, on Amazon. They die not because they are inferior (necessarily) but because there were no advertising coattails to ride. What does that then say about our newspapers who rely solely on selling papers day after day? The consumers who are actually seeking out a good product might seek out the best written material, considering they would even know it if they found it, but as a news organization, you may soon realize that you sell more with less honorable tactics. As a New York Post, who puts half-naked women on your cover whenever you have the opportunity (hey it works on magazines and blogs and well pretty much anywhere else for that matter) or even just a titillating headline is effective (see above). As we all know, SEX sells but to the lowest common denominator of society? I guess to all of us in one way or another.

A couple of last things. That Wendy’s “Where’s the Beef” ad and the GEICO Gecco. The “Where’s the Beef” ad apparently put Wendy’s on the map. That GEICO Gecco is just everywhere. Is the Gecco supposed to be making me laugh? Or is he cute? Or is it just that he’s ubiquitous? We buy what’s familiar. Yeah I’ve heard of GEICO before, I’ll go with them. It works. I’ve spent a lifetime listening to ads consciously or subconsciously and they sure as hell work. I was 36 years old when I first needed to call upon the services of an exterminator. Who did I call? 864-6900 for Suburban Exterminating. Suburban Exterminating. There’s a jingle associated with that that I have to sing to conjure that number but it’s in there, in the recesses of my mind. It was an ad that played on the radio station that my bus driver in High School, over 20 years ago, listened to every morning. Goddamn right that advertising works.

In summation, I realize I am out of my league even questioning the process of advertisers, the smartest people on Earth, I imagine. Those sexy little bitches. Mmmmmmm.

Advertisements

One thought on “Sexy, Happy Women Want You to Feel Good

  1. In a supermarket in Ecuador I saw a huge poster of a smiling and laughing couple on an outdoor swing; the contrast with the unhappy and unhelpful people that worked there (and the rows of toxic plastic/chemical goods and fluorescent lights) was stark, and made it that more ridiculous. It is of course worse than ridiculous though, as ads like these are designed to be psychologically/emotionally manipulative, as the above article says. The joyful person in a field with their arms outstretched, and/or jumping, is another common one… that’s even on bottles of cooking oil here!

    What it comes down to is that this is a deceptive/backwards/evil globalized social-system we live in, that prioritizes money over truth and kindness, and being immersed in it is continuously to our detriment. The Devil offered all the riches/kingdoms of the world to Jesus (Matthew 4:8-9), and he couldn’t have done that if he wasn’t in control of them. The truth of that is all around us to see, all the deception, exploitation, destruction…

    So what’s the answer? It’s to actually have the reality of what they portray in those images with model/actors, a true life of freedom, peace and joy, that would come with a “return to Eden,” or in modern terms: Life in voluntary communities of sovereign veganic homesteads, with the one you love, i.e. an individual or family no longer living as an unnatural money-slave. Some of the Ringing Cedars of Russia/Anastasia books hit on this, but it’s not made clear enough.

    I hope the manipulation (and mocking really) playing on our soulful desires comes to end (remember Bill Hick’s skit on advertisers?), but it probably won’t as long as we keep playing along with it, as long as we continue to accept living as artificial consumer/citizen drones, rather than sovereign children of God who have a birthright to a fair share of land of water, as this Earth was given freely to us all by the Creator.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s